9/9/2005
European Commission Launches Information Campaign To Support Millennium Development Goals

The European Commission has launched an information campaign to promote the EU’s support for the Millennium Development Goals (MDGs). The campaign has a website at www.europe-cares.org and will show audiovisual spots, in 6 languages, on major European airlines and on the TV news channel Euronews during September. The spots will feature themes such as health, education, poverty and environmental sustainability.

The website displays the European Union’s policy priorities in supporting the MDGs: additional funds, improved policy-coherence and coordination and increased speed of aid delivery. The website also displays the state of achievement of the MDGs, shows examples of EU aid projects and features an open forum for debate.

“The European Union is committed to do more, better and faster,” said Commissioner Louis Michel at the launch of the campaign. "We have taken the political lead in development to make poverty history. Between 2006 and 2010 we will increase annual development aid by almost 50% to over 66 billion EUR. Europe goes into the UN’s World Summit in New York next week with a clear pro-development agenda. To promote this agenda, we have chosen the slogan “Europe Cares”.