26/8/2005
“Save The North Sea” Project Chosen For UN Award

“Save the North Sea,” a project led by the Keep Sweden Tidy Foundation, was chosen last week for the United Nations Grand Award. It casts a spotlight on the way birds in this area become “living dustbins” by consuming tons of plastic waste.

A total of 20,000 tons of litter are being dumped into water every year. As a result 96 per cent of fulmars have plastic in their stomachs, the project reveals.

“Save the North Sea” also worked with a group of fishermen in Scotland to cut the amount of marine litter and clean up the sea. Another initiative was a European campaign called “Fishing the litter,” launched on World Ocean Day in 2004.

The project was chosen for outstanding achievement in public relations.

Jointly sponsored by the UN Department of Public Information (DPI) and the International Public Relations Association (IPRA), the annual award was established in 1990 to recognise excellence in public relations campaigns.